Glossary
of terms used throughout the World-Wide Web.
This glossary was generated by WebTrends Corporation.
Glossary
of terms used throughout the World-Wide Web.
This glossary was generated by WebTrends
Corporation.
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| Ad Clicks | Action from a user clicking on an advertisement to get more information. |
| Ad Views | Display of an advertisement on the HTML page a user is viewing. |
| Authentication | Technique by which access to Internet or Intranet resources requires the user to identify himself or herself using a name and password. |
| Bandwidth | Measure (in kilobytes of data transferred) of the traffic on the site. |
| Browser | A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer, for example.) |
| Click through rate | Percentage of users who click on a viewed advertisement. This is a good indication of the effectiveness of this ad. |
| Client | The browser (see above) used by a visitor to a Web site. |
| Client Errors | An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range. See "Return Code" definition. |
| Company Database | The database installed and used by WebTrends to look up the company name, city, state and country corresponding to a specific domain name. |
| Domain Name | The text name corresponding to the numeric IP address of a computer on the Internet (i.e., www.webtrends.com). |
| Domain Name Lookup | The process of converting a numeric IP address into a text name (for example, 204.245.240.194 is converted to www.webternds.com). |
| Forms | An HTML page which passes variables back to the server. These pages are used to gather information from users. |
| FTP | File Transfer Protocol is a standard method of sending files between computers over the Internet. |
| GIF | Graphics Interchange Format is an image file format commonly used in HTML documents. |
| Hit | An action on the Web site, such as when a user views a page or downloads a file. |
| Home Page | The main page of a Web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of contents for the site. |
| Home Page URL | The local path or Internet URL to the default page of the Web site for which WebTrends reports will be generated. |
| HTML | Hyper Text Markup Language is used to write documents for the World Wide Web to specify hypertext links between related objects and documents. |
| HTTP | Hyper Text Transfer Protocol is a standard method of transferring data between a Web server and a Web browser. |
| IP Address | Internet Protocol address identifying a computer connected to the Internet. |
| JPEG | Joint Photographic Expert Group is a method of storing an image in digital format. |
| Page Views | Also called Page Impressions. Hit to HTML pages only (access to non-HTML documents are not counted). |
| Platform | The operating system (i.e. Windows 95, Windows NT, etc.) used by a visitor to your Web site. |
| Protocol | An established method of exchanging data over the Internet. |
| Referrer | URL of an HTML page that refers to your Web site. |
| Return Code | The return status of the request
which specifies whether the transfer was successful and why.
Possible "Success" codes are: 200=Success: OK 201=Success: Created 202=Success: Accepted 203=Success: Partial Information 204=Success: No Response 300=Success: Redirected 301=Success: Moved 302=Success: Found 303=Success: New Method 304=Success: Not Modified Possible "Failed" codes are: 400=Failed: Bad Request 401=Failed: Unauthorized 402=Failed: Payment Required 403=Failed: Forbidden 404=Failed: Not Found 500=Failed: Internal Error 501=Failed: Not Implemented 502=Failed: Overloaded Temporarily 503=Failed: Gateway Timeout |
| Scripts | An HTML page which passes variables back to the server. |
| Search Engines | A databased website containing information which can be used to find sites of interest. |
| Server (Web) | A computer that hosts information available to anyone accessing the Internet. Activity on a Web server is recorder in a log file. |
| Server Errors | An error occurring at the server. Server errors are in the 500-range. See "Return Code" definition. |
| Site (Web) | A location on the Internet containing HTML documents that visitors can view using a browser. |
| Spiders | An automated program which searches the internet. |
| Suffix (Domain Name) | The three digit suffix of a domain
can be used to identify the type of organization.
Possible "Suffixes" are: .com=Commercial .edu=Educational .int=International .gov=Government .mil=Military .net=Network .org=Organization |
| URL | Universal Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.webtrends.com/html/info/default.htm is the URL which defines the use of HTTP to access the Web page Default.htm in the /html/info/ directory on the WebTrends Corporation Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Machine Name (webtrends.com), Directory Path (/html/info/), and File Name (default.htm). |
| User Address | The domain name or IP address for the remote user. |
| User Agent | The fields in an extended Web server log file indicating the browser and the platform used by a visitor. |
| User Session | A session of activity (all hits) for one visitor to a Web site. A unique user is determined by the IP address or domain name. By default, a user session is terminated when a user falls inactive for more than 30 minutes. |
| World Wide Web (WWW, the Web, W3) | The Web is a hypertext-based, distributed system developed to provide Internet users an easy, intuitive means of accessing information. |